Topics: Media, Communication

  • Tech brands as publishers: seminar presentation Ad:Tech 2014

    Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!

  • Mynewsnight: The Game of Influencer Relations

    How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.

  • The social art of influencer relations

    David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.

  • How do you manage your Influencer Relations?

    “Influencer” is used everywhere in communications and has become short-hand for describing valuable relationships. But what does an influencer mean to your brand? Who and how many influencers are talking about you? How do you measure the value of influence? Fill in this quick survey and you will be adding to the insights we're gathering from hundreds of communicators!

  • ad:tech launches online newsroom to celebrate 10 year anniversary

    Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London.

  • Online event: Rise of the Brand Newsroom

    It’s an exciting time to be a communicator. Technology and audiences are pushing communicators to go further with their digital PR. Storytelling, content strategy and brand newsrooms are key trends - or buzzwords - shaping PR and marketing today. As such, an effective online newsroom is no longer a nice-to-have, simply a must.

  • 5 minutes with Vikki Chowney on embracing disruption in PR and Comms

    We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

  • L'Oréal builds a media house with Mynewsdesk

    We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.

  • Does native advertising have a future?

    Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

  • 5 minutes with Deirdre Breakenridge on FutureComms

    We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

  • Top of the PR pops: July highlights

    Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!

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