The increasing use of AI tools is rapidly changing how companies are seen online. As more users ask questions directly to LLMs, the sources these models rely on to gather information are becoming crucial for visibility. Semrush data compares how well the four largest press room platforms in Sweden perform in terms of visibility in AI tools
Hogia shows how structured media monitoring with Monitor strengthens both communication and business. Shared insights across the organization have led to a strong increase in coverage and visibility.
Telenor Denmark creates communication around topics that matter right now. Their #digitalpænt initiative supports children’s digital lives and engaged over 26,500 students. By tailoring the story locally and reaching regional journalists with Mynewsdesk tools, the campaign gained strong impact through relevance, timing and visuals.
Mynewsdesk appoints Alexander Wallin as Chief Sales Officer and Andreas Hjerpe as Chief Marketing Officer, effective January 1. Both are internal promotions reporting to CEO Gustav Berghog. Wallin leads sales strategy and growth across the Nordics. Hjerpe leads marketing strategy, brand development and demand generation.
Cappelen Damm is Norway’s largest publishing house with a wide range of genres. With such a steady flow of titles and many different target groups, the team relies on structure, accuracy and smart distribution to make sure their news reaches the right people. For Cappelen Damm, Mynewsdesk has become an important part of that process. They have a monthly average of five publications in their newsro
Bluewater Group, the Swedish company committed to reducing plastic waste and providing clean drinking water and natural beverage solutions worldwide, continues to attract strong media attention through its newsroom on Mynewsdesk since launching on the platform in 2013.
Their communication is led by David Noble, who has utilised Mynewsdesk for several different international clients for nearly
Congratulations to Nic. Christiansen Group, who prove every day that strong communication builds trust – not only when everything goes smoothly, but also when challenges arise.
Representing some of the world’s most iconic automotive brands, like Hyundai, Jaguar and Land Rover, BYD, Ford, Omoda, Jaecoo, NIO and firefly, their team of four Press Managers handles car launches, campaigns, and medi
Henrik, Mestergruppen's communications manager, emphasizes the value of earned media in promoting the group's diverse brands. By effectively sharing hard facts and emotional stories, he enhances visibility in trade and local media, driving engagement and inspiring collaboration.
Gustav Berghog has been appointed CEO of Mynewsdesk, succeeding Louise Barnekow. With extensive experience in digital companies, he aims to enhance Mynewsdesk’s market position and drive growth, supporting the evolving needs of PR professionals across Europe and the Nordics.
A huge congratulations to Mariestads kommun for transforming their communication work from traditional press outreach to strategic storytelling!
The municipality has revolutionized their approach, moving from separate use of communications channels to working more holistically with telling the story about Mariestad.
"We've had Mynewsdesk for a long time, but haven't used it the same way as
Fuldkornspartnerskabet has gained international attention for promoting whole grain consumption in Denmark, significantly increasing average intake from 36 to 82 grams daily. Their effective communication strategies are inspiring global interest in healthier dietary choices and public health initiatives.
Starting in April 2025, Sandra Lindberg will take on the role of Interim CEO at Mynewsdesk. She succeeds Louise Barnekow, who is taking on a new CEO position.
