Blog post - 30 September 2014 14:06

Technology and media expert Tom Foremski talks #FutureComms

We caught up with former Financial Times journalist Tom Foremski. Tom runs the online publication Silicon Valley Watcher about the intersection between technology and the media.

In 2005, Tom coined the phrase "every company is a media company" and stirred some interesting debate with a blog titled - "Die! Press release! Die! Die! Die!"

Check out what this tech and media expert had to say during our interview:

1. What trends should PR and communication pros look out for?

"500 hundred impressions is better than 5 million."

2. What is an online newsroom to you?

"In today's API world you don't need to develop everything, you can create dashboards that bring in data from different products."

3. What's the importance of the brand newsroom approach?

"Media technology has become more important than ERP and CRM."

4. What's your advice for brands wishing to create relevant content?

"What worked last week does not necessarily work this week. Media thrives on novelty."

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

5 minutes with Deirdre Breakenridge on FutureComms

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

3 September 2014 11:00

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...