Mynewsnight: The Game of Influencer Relations

How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into shareholders?

These are some of the questions that will be answered by our expert speakers at our next Mynewsnight on 13th November. 

So join us at Skills Matter, 116 - 120 Goswell Road, London, EC1V 7DP for four 20 min sessions followed by complimentary pizza and drinks.

Agenda

Registration: 5.30 - 6pm 

Influencer Relations survey findings, Adam Cranfield: 6 - 6.20pm 

Mynewsdesk is running a survey on how PR professionals are managing their influencer relations. Adam will reveal the findings and tell us what influencers mean to brands, how businesses measure the value of influence and how organisations define their influencer relations strategy.

An integrated approach to Influencer Relations, Michael Gonzalez: 6.20 - 6.40pm

How do you find influencers?  How has influencer relations developed over the last few years? Should you re-think how influence, comms and PR intersect? How important is the story? Michael will tackle all these questions and more in his session focusing on a fully integrated approach to influencer relations.

Break: 6.40 - 6.55pm

The Influencer Economy, Alex Myers: 6.55 - 7.15pm 

How can influencers help shape business success through involvement and engagement? Manifest London's work with BrewDog hasn't just involved ongoing influencer engagement, but has also been the world's biggest independent crowd-funding programme, where influencers became actual shareholders. Through this and other examples, Alex will look at how to make influencers not just fans of a brand but a part of it.

How to influence journalists through social media, Sarah Marshall: 7.15 - 7.35pm 

Creating a special bond with key influential journalists can be a hard task. In her session, Sarah will provide PR professionals with fresh insight into the world of journalists-PR relations and give practical tips on how to find and engage with them on social networks. From approaching them to building a relationship, she will guide you through all the steps to spread your organisation's story. 

Q&As, chaired by Adam Cranfield: 7.35 - 7.45pm 

Networking, drinks and pizza: 7.45 - 9pm

Sarah Marshall - Social media editor, EMEA, Wall Street Journal

Sarah Marshall is the Wall Street Journal's social media editor for Europe, Middle East and Africa. Before joining the WSJ in December 2013 she was technology editor at Journalism.co.uk. Sarah has also worked as a print journalist and as a radio reporter, newsreader and producer. She speaks Spanish (having lived in Mexico) and Arabic (which she continues to study at SOAS).@SarahMarshall

Alex Myers - Managing Director at Manifest London

Alex is director and co-founder of Manifest London, an independent, multiple award-winning creative communications consultancy. Amongst myriad industry awards and accolades, Alex was named as one of PR Week's 29-under-29 in 2011 and Communications Professional of the Year in 2012 by PR Moment, while Manifest London was named PR Week's Small Consultancy of the Year in 2013.@AlexMyers

Michael Gonzalez - Head of Influencer Relations at Lewis PR

Michael is Head of Influencer Relations at LEWIS and has over 15 years’ journalism and PR consultancy experience. He specialises in influencer and media relations and talks regularly to high-level media, think tanks, academics and industry bodies. He advises organisations on their media relations strategies with a particular focus on national and international business media. @Gonzalez01

Adam Cranfield - Head of Marketing at Mynewsdesk

Adam has been Head of Marketing at Mynewsdesk - the world's leading all-in-one brand newsroom and multimedia PR platform - since 2011. He has worked in digital communications for 13 years, including agency-side and at CIMA and Nectar. He speaks regularly on digital communications, at events such as FutureComms, The PR Show, ad:tech, The Digital Marketing Show and PR Week events.@adamcranfield