L'Oréal builds a media house with Mynewsdesk

News -

L'Oréal builds a media house with Mynewsdesk

We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.

A journalist recommended Mynewsdesk to Cathrine during her investigation into how the media preferred to receive L'Oréal's news releases and multimedia assets.

Before Mynewsdesk, L'Oréal Norway only had an image library to refer the media to. Now their online newsroom showcases all their news, documents, images, videos, events and social media channels in one search engine optimised space. 

Cathrine has built a "media house" using Mynewsdesk and now has full control over the stories that go out. 

Watch L'Oréal's case study video to hear how the PR department is starting to work more like a media company and measuring success...

Check out L'Oréal Norway's newsroom:

L'Oréals's newsroom

L'Oréals's social channels Mynewsdesk newsroom

Is it just an online newsroom?

No, behind a Mynewsdesk online newsroom is a quick, easy and fun-to-play-with platform that enables over 5,000 companies to manage their content and distribute it to their website, media lists and social channels in one go. Comms pros also use it to build and dynamically manage rich social-profile media lists as well as measuring the effectiveness of each story with our built-in analytics tool.


“Mynewsdesk

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related media

Related content

BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.

Mynewsdesk tunes up Shazam's digital comms

Mynewsdesk tunes up Shazam's digital comms

We caught up with Shazam's PR Manager, Rica Squires, to find out how their Mynewsdesk online newsroom and PR platform has enhanced their digital comms.

Social Innovation Programme launches in time for Christmas

Social Innovation Programme launches in time for Christmas

Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. ​ Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

Taking care of festival communications means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news stories and press releases, interviewing artists, organising photo sessions and updating social media channels.

The Power Of Brand Advocates

The Power Of Brand Advocates

A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige

Mynewsdesk on Facebook
Contact us
Build your own newsroom in 10 minutes
Enter your email address to follow Mynewsdesk

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Mynewsdesk.

Okay