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Online newsroom sales boost agency's revenues by 30%

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Online newsroom sales boost agency's revenues by 30%

Deski, one of the biggest PR agencies in Finland, has seen revenues increase by more than 30% as a result of reselling Mynewsdesk's online newsroom technology over the last two years. 

Juhani Levola, the CEO and founder of Deski, sees online newsrooms as the PR platform of the future as content production has created tremendous growth opportunities for the agency. 

He describes the Mynewsdesk platform as a "state of the art product" which "helps our customers do content marketing".

When asked if agencies should invest more in producing owned as well as earned media for their clients he said,

“Think of the future...the fact is traditional media is not a growth factor any more. Over the last decades, the PR agency industry has enjoyed double digit growth figures, even in developed countries. But now the prospects are pretty dire, even the growth of 3-4 percent is a fairly good achievement. So the industry needs new sources of revenue. Here’s something that is proven.”

With the increased revenue, Juhani plans to hire more people for Deski's newsroom division. 

Check out this video to find out more about Deski's partnership with Mynewsdesk:


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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
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