From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

News -

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

In 1924, Neopost started as a manufacturer of postage meters. Today Neopost is a worldwide leader in multichannel communications and provides software and hardware solutions for mailing, shipping, digital document management, and graphics.

Up until two years ago, Neopost Ltd was still using newswire services, however, they realised they needed a more refined digital communications strategy.

“We really wanted to be able to send press releases and blogs to the right audiences, about specific subjects", says Marketing Communications Manager Claire Dodds.

See how Neopost has succeeded to find and target specific audiences with their online newsroom:


“Mynewsdesk

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related media

Related content

BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.

​Metropolitan Police Service Launch Online Press Office

​Metropolitan Police Service Launch Online Press Office

The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.

L'Oréal builds a media house with Mynewsdesk

L'Oréal builds a media house with Mynewsdesk

We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.

What is a Mynewsdesk newsroom?

What is a Mynewsdesk newsroom?

The best newsrooms are treasure troves of news, content and multimedia assets that can be used by journalists, bloggers, influencers and customers. They are a central hub for all of the brands' communications channels.

Check out these exciting new Mynewsdesk features

Check out these exciting new Mynewsdesk features

Our development team have been busy here at Mynewsdesk, working around the clock to bring you lots of new features. Some of these are big changes, some are small, but all are designed to ensure an easier workflow as well as better SEO and engagement.

Mynewsdesk tunes up Shazam's digital comms

Mynewsdesk tunes up Shazam's digital comms

We caught up with Shazam's PR Manager, Rica Squires, to find out how their Mynewsdesk online newsroom and PR platform has enhanced their digital comms.

Chocolate and newsrooms boost Sick Children's Trust's fundraising

Chocolate and newsrooms boost Sick Children's Trust's fundraising

PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

[Video] How A #BrandNewsroom Streamlined SAP's Comms

[Video] How A #BrandNewsroom Streamlined SAP's Comms

Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...

​5 Issues Faced By Education Communicators

​5 Issues Faced By Education Communicators

Each with their own unique history, offering, results and reputation, universities are brands in their own right. The sooner their PR people and marketers start realising that, the better for them.

Mynewsdesk Bootcamp

Mynewsdesk Bootcamp

We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige

Mynewsdesk on Facebook
Contact us
Build your own newsroom in 10 minutes
Enter your email address to follow Mynewsdesk

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Mynewsdesk.

Okay