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Mynewsdesk tunes up Shazam's digital comms

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Mynewsdesk tunes up Shazam's digital comms

We caught up with Shazam's PR Manager, Rica Squires, to find out how Mynewsdesk has enhanced Shazam's digital comms. 

For Rica, one of the main benefits of using Mynewsdesk is that it helps her collaborate better with international agencies and improve Shazam's overall media relations. She says: 

"It's given us the flexibility to organise lists according to our needs and the various verticals we work in. Plus it pulls all of the social information, as far as Twitter, LinkedIn and so forth, so they have all of this great information at their finger tips."

Watch the video below to hear the other ways Mynewsdesk is helping Rica manage Shazam's PR...

A little about Rica...

Rica is a communications specialist with more than twenty years experience in both the US and the UK. She was the first dedicated PR professional employed directly by Shazam. 

During her time there Shazam has more than doubled its average annual coverage, particularly in top-tier publications such as the Wall Street Journal, New York Times, Financial Times, and broadcast outlets such as the BBC, FOX Business News, CNBC and NBC, dominating its competitors in both music and television.

A little about Shazam...

Shazam is a mobile phone-based music identification service, available as an app for download on all major platforms and works on iOS, Android and Windows 7. It was launched in 2000 but now connects more than 420 million people in over 200 countries and 33 languages to the music, TV shows and brands they love. 

By using the inbuilt microphone in a mobile phone, Shazam gathers a sample of the music you wish to know more about then creates an "acoustic fingerprint" to compare it to their database of over 35 million tracks. 

Shazam then provides the user with information about the artist, song title and album as well as links to iTunes, YouTube, Spotify and much more. 


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Adam Karseland

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige