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Fred. Olsen Cruise Lines reveal their online newsroom strategy

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Fred. Olsen Cruise Lines reveal their online newsroom strategy

We met up with Ruth Ryland from the PR team at Fred. Olsen Cruise Lines to find out how their Mynewsdesk newsroom has helped them enhance their communications strategy and continues to build their brand's reputation.  

Being responsively designed and accessible via a link on every page on their website, the online newsroom has enabled Fred. Olsen to keep the crew on board their ships up to date with their latest news and happenings no matter where in the world they are or what device they are using. 

Fred. Olsen Cruise Lines is a family run organisation founded in Hvisten, a small town in Norway in 1848. Five generations later, Fred. Olsen is now based in Ipswich in Suffolk and sail from ten ports around the UK to 240 ports globally.


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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

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