Topics: Media, Communication

  • Content For Customers: 4 Keys To Retention

    Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

  • ​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

    How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

  • ​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

    Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.

  • PR is About Telling a Good Story Well [FutureComms16 Highlights]

    The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...

  • Managing Your Brand Newsroom Like A Pro

    As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

  • Mynewsdesk proudly presents... The new Image Handler

    A picture is worth a thousand words. Here at Mynewsdesk we often encourage you, our customers, to make your stories come alive by using a lot of images. To further help you stay on top of your game, Mynewsdesk has now made it even easier for you to handle them. For the creation of those captivating stories, a faster, and more fluent Image Handling is now a reality!

  • Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

    ​With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.

  • #FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

    Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.

  • #100Million Reach Challenge in London: Behind The Scenes

    The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

  • Join The Webinar: What Do Journalists Think Of PR?

    ​Don't miss out on this exciting discussion on the press and PR relationship in 2016. Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will talk about the PR and media connection.

  • ​How to Scale Your Communication

    Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.

  • Hövding's #100Million Challenge Has Begun...

    Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.

  • 7 Things You Need To Know About Journalists

    Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

Show more
Enter your email address to follow Mynewsdesk

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Mynewsdesk.

Okay