Skip to content
#100Million Reach Challenge in London: Behind The Scenes

Blog post -

#100Million Reach Challenge in London: Behind The Scenes

The #100Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s story.

The campaign aims to raise awareness about the problems and dangers of cycling on London’s roads and highlight the issues to the capital's leaders.

James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

Hövding wearing cyclist strolls along a Shoreditch path

Following and speaking to cyclists on their journeys through a web of one-way systems, tricky T-junctions and rammed roads, Hövding’s campaign will gain insight into and give a platform to their thoughts, fears and ideas.

One of the faces of the campaign, James Bull poses with his Hövding

As someone who rides a Boris Bike to work every morning, Edelman Deportivo were keen to get our very own country manager, James Bull, on film. And of course he obliged, happily putting the Hövding airbag helmet around his neck and strolling through Shoreditch with his borrowed bike!

Interview with a London cyclist


So with almost all of the filming and interviews complete, Edelman Deportivo will now return to Sweden to begin compiling the footage and creating what’s sure to be a moving and powerful video. Watch this space!


Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

​With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.

Hövding's #100Million Challenge Has Begun...

Hövding's #100Million Challenge Has Begun...

Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

​Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige