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Join The Webinar: What Do Journalists Think Of PR?

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Join The Webinar: What Do Journalists Think Of PR?

Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will be discussing the connections between PR and the media.

Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, will also present top-level findings from our survey of over 2,000 journalists around the world, answering questions such as: What are their biggest frustrations? How do they value PR professionals? What channels do they use? As well as moderate a five minute Q&A session at the end.

Sign up here

Date: June 8th

Time: 10:30am-11:05am

Maximum number of attendees: 500

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About our guest speakers

Christina Anderson, freelance journalist and writer, New York Times

Christina Anderson moved back to Stockholm from New York City in 2004. She is a freelance journalist and writer, reporting on Scandic news for the New York Times. She has worked for a diverse range of clients, from reporting for channels such as Dow Jones Newswires and Radio Sweden to working as a press officer at the Swedish International Development Cooperation Agency (Sida) and strategist and writer for various content agencies. In 2008, Christina wrote Sweden’s first human rights report for the UN’s Universal Periodic Review. She holds a Masters’ degrees in Journalism and International Affairs from Columbia University. Christina is a native of the United States. She grew up in Boston, Massachusetts, but she has lived in Sweden on and off for 30 years.

Johanna Snickars, Communications Lead Sweden, Microsoft

Johanna Snickars leads the communications department for Microsoft Sweden. Her responsibilities include internal and external communications, citizenship, PR, branding, crisis communication, corporate communications, social media management, media and influencer relations. Johanna has worked within PR and communications for nine years, both at PR agencies and as a PR manager for companies in banking and insurance. She is a frequent guest speaker and blogs primarily about her passion for digital PR.

Before you join the webinar...

A must-read before the webinar, get your copy of "Journalism trends 2016" here, a report that presents the findings from our survey of 2,000 reporters.

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Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige