Skip to content
​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

Press release -

​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. Hövding were selected and the result was Give A Beep, a campaign which saw London's cyclists report potential or actual hazards on the city’s roads directly to the mayor, Sadiq Khan, via a digital button. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding plan to roll-out the initiative on a global scale.

To demonstrate the capabilities of its digital communication platform, Mynewsdesk launched their #100Million challenge. Following hundreds of applications, the Swedish company Hövding was chosen as the winner of the campaign, with their airbags for cyclists. The campaign was launched in early June and the initiative was Give A Beep which encouraged London's cyclists to highlight dangerous traffic areas by emailing the mayor in real time. Over 2,200 London locations have been tagged so far and the campaign has now reached its target of 100 million people.

“The campaign has shown that scope isn’t everything; telling stories in the right way is the key to successful communication. With our tool, we have contributed to positive change and reached out to a number of the world’s capital cities who now want to do the same”, said Jonathan Bean, Chief Marketing Officer at Mynewsdesk.

All companies have a story to tell, but instead of focusing on your brand, think about why you do what you do. With Hövding - their product is a cycling helmet but their reason for existence is because they want to help protect cyclists and save lives. And with that story Mynewsdesk and Hövding reached over 100 million people.

Since the launch of Give A Beep, other governments and bicycle organisations have expressed a keen interest in replicating the campaign in their own cities and this has encouraged Hövding to roll-out the campaign to other capitals across the world.

“Hövding’s ambition is to protect the safety of cyclists, both through our airbag for cyclists, but also through creative initiatives such as Give A Beep. The power of Mynewsdesk's tools made it possible to reach a wide audience. The #100Million Reach Challenge has been a fantastic project - but it was isolated to just London. Now there is a global interest we can take the concept further and help to make more of the world’s cities safer for cyclists” says Anna - Katarina Skogh , Marketing Director at Hövding.

For more information, contact:

Sofia Juhlin - Head of Global Marketing Communication & Brand, Mynewsdesk

Anna-Katarina Skogh - Marketing Director, Hövding

sofia.juhlin@newsdesk.se / anna-katarina.skogh@Hövding.com

0763-40 04 04 / 076-046 44 32

Topics

Categories


About Mynewsdesk

Mynewsdesk’s digital PR platform enables communicators to publish news stories and press releases to the right people at the right time. Create and distribute content, network and analyse all from one digital newsroom. Over 5,000 companies and 77,000 communicators use Mynewsdesk including Costa Coffee, Panasonic, Visa and Stroke Association. Headquartered in Stockholm, Sweden, Mynewsdesk also has offices in Norway, Denmark, Finland, the UK, Germany, and Singapore.


About Hövding

Hövding’s airbag helmet for cyclists has been launched internationally and is available in 15 markets across Europe and Japan. Hövdings are sold in over 600 stores and on Hövding.com. The company has 22 employees in Malmö. Hövding was listed on Nasdaq First North, June 16, 2015 .

Stay in touch by following Mynewsdesk on:

Twitter LinkedIn Facebook YouTube Flickr Slideshare Newsroom

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

​With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.

 Mynewsdesk Choose Hövding To Take The 100 Million Reach Challenge

Mynewsdesk Choose Hövding To Take The 100 Million Reach Challenge

​Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge. The digital PR platform providers recently launched their 100 Million Reach Challenge, a campaign which dared companies to take on the task of reaching 100 million people with their story.

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

​Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.

Mynewsdesk Awarded Bronze at Cannes Lions

Mynewsdesk Awarded Bronze at Cannes Lions

​Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

​Mynewsdesk Nominated For Four Awards At Cannes Lions

​Mynewsdesk Nominated For Four Awards At Cannes Lions

Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

​Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige