Russell Brand: An Unlikely Political Brand Advocate
The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.
Topics: Media, Communication
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Is PR Dead: Robert Phillips To Make Rare Speaker Appearance For FutureComms15
Controversial author Robert Phillips has been confirmed as a speaker for FutureComms15 - the PR and comms event which is being held at The Crystal, London. Run by PR technology business, Mynewsdesk - it coincides with the release of the paperback version of his book - Trust Me, PR - on Thursday 18th June.
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FutureComms15: 5 Minutes With Zoe Clapp
Zoe Clapp, Communications Director of the multi award-winning UKTV, gives us a few teasers about her upcoming presentation at FutureComms15...
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FutureComms15: 5 Minutes With Shivvy Jervis
Editor, presenter and previously named as one of CNN's leading ladies, Shivvy Jervis talks to us ahead of FutureComms15. Here's what she said to say about her talk and the state of PR and comms...
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Chocolate and newsrooms boost Sick Children's Trust's fundraising
PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.
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FutureComms15: 5 Minutes With Robert Rose
Robert Rose – author, chief strategy officer and thought-leader – will be joining us on the 18th June for this year’s FutureComms. We asked Robert a few questions to give us a taster of what’s to come…
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The Political Mistakes PR Professionals Can Learn From
With the UK’s main political parties rolling out their manifestos last week, we take a look at the potentially damaging slip-ups their leaders (of past and present) have made and the lessons us PR people can learn from those…
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FutureComms15: 5 Minutes With Stephen Waddington
We caught up with, Stephen Waddington - Chief Engagement Officer at Ketchum - to get his thoughts on the state and future of PR and comms, ahead of our FutureComms15 event on 18th June.
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The Many Challenges Of Social Media in Sports
Looking at prime examples of positive engagements, controversies and turn-arounds, Alex delves into the pros and cons of sports on social media…
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Mynewsdesk Delighted To Announce CALM’s Latest BBC Appearance
CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.
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5 Issues Faced By Education Communicators
Each with their own unique history, offering, results and reputation, universities are brands in their own right. The sooner their PR people and marketers start realising that, the better for them.
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From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences
Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.
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5 Brilliantly Believable April Fools': 2015
Aah April Fools’ – the one day of the year where you can trust absolutely no one, not even the most reliable of sources (in fact they’re the worst!) We take a quick look at the April Fools’ campaigns of 2015...
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Our 7 Favourite April Fools’ Day Campaigns
With 1st April fast approaching, we take a look back at some of the wittiest, cleverest and most obvious April Fools’ marketing campaigns from recent years.
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Top of the PR Pops: March Highlights
Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!
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The Power Of Brand Advocates
A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…
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PR & Marketing Jargon: Decoded
For the times when actual words just won’t suffice, here are our favourite crimes against the English language from the world of PR and marketing!
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The Challenges Faced By B2B Communicators [In Quotes]
Digital and social media have influenced new ways of reaching businesses and consumers, but with that comes its challenges. Three PR professionals – Joe Hanley, Wander Bruijel and Steph Macleod – share their advice on how content can help B2B communicators build online communities…
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The red engine revs on...
Oh what a year we had! The fantastic clients and employees of Mynewsdesk, helped to make 2014 our best year to date.
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Meerkat: The Lowdown
Meerkat (noun): a small southern African mongoose. Or in the marketing world – a live-streaming app that’s causing a bit of a stir. Unless you’ve been living under a rock this March then you’ve probably heard “Meerkat” being bandied around, but, like me, you might not be 100% sure what it is. So without further ado, here’s the lowdown on what you need to know about Meerkat…
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