Skip to content
​Meerkat: The Lowdown

Blog post -

​Meerkat: The Lowdown

Meerkat (noun): a small southern African mongoose. Or in the marketing world – a live-streaming app that’s causing a bit of a stir.

Unless you’ve been living under a rock this March then you’ve probably heard “Meerkat” being bandied around, but, like me, you might not be 100% sure what it is.

So without further ado, here’s the lowdown on what you need to know about Meerkat…

What Is Meerkat?

Meerkat is an iPhone and iPad app which allows users to broadcast live video streams to their Twitter followers.

How Does It Work?

Meerkat allows for instant connection; once your stream has begun, an alert and link is automatically sent to your followers.

Who’s Using It?

The app only launched three weeks ago (early March 2015) but already it’s passed 100,000 users. And pretty much everybody has been using it, from celebrities including Tony Hawk and Aston Kutcher, to church service leaders, estate agents, news reporters and more.

What’s So Good About It?

If you’re hosting a live event or conference and want to keep your consumers up to date then a live-stream could come in pretty handy for you.

How About The Downsides?

Because the streams are only available to view live, they cannot be re-watched at a later date, giving Meerkat something of the ephemeral nature of an app such as Snapchat. Oh that, and it’s getting a really bad press…

Despite being just three weeks old, Meerkat has already been labelled a “parasite” for using user’s Twitter credentials to form its own social network. But Twitter’s put a stop to that [see below].

Will Meerkat Be The Next Big Thing?

In our humble opinion…no.

Given that Twitter has just revoked Meerkat’s access to Twitter graph, we’d imagine the app’s follower growth will slow and plateau considerably. Besides, with its recent acquisition of Periscope – a video company - Twitter is already looking to build its own video-streaming service which is bound to be a more popular option for existing Twitter users.

That said, Meerkat already has a strong head start on Twitter, in regards to video streaming, and if it can continue to grow at this rate then the newbie could quite easily become the next big thing….

Watch this space!


“Mynewsdesk

Topics

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

The future of communications: a video guide

The future of communications: a video guide

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige