Skip to content
Top of the PR Pops: March Highlights

News -

Top of the PR Pops: March Highlights

Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!

March, what have you got for us...?

Tidal: The Tides Are Changing

Step aside, Spotify; Tidal is here.

At a press conference, yesterday, music’s mega-star, Jay-Z, relaunched Tidal, the streaming service he recently acquired as part of a $56 million dollar deal. And boy did he do it in style!

Backed by some of the industry’s biggest names (including Alicia Keys, Rihanna and Madonna) Jay-Z’s music-streaming service is set to “turn the tide and restore the value to music” – according to Jigga himself. So how is it different to Spotify?

It has Taylor Swift!!! (what more could you want?!)

Subscription based service (starting from $9.99 a month)

Higher quality audio files

Pays double the standard streaming royalties

It’ll be interesting to see how Tidal performs in comparison to Spotify in terms of subscriptions and revenue.

Meerkat: There’s A New Kat In Town

Unless you spent March living under a rock then you’ve probably heard the term “Meerkat” being bandied around. And this little social mongoose is causing a bit of a stir, dividing opinions amogst PRs, marketeers and social media managers.

What is it Meerkat? To break it down, it’s a video-streaming for iPhone and iPad which allows users to broadcast live video streams to their Twitter followers.

Read more about the controversy here: http://www.mynewsdesk.com/uk/mynewsdesk/blog_posts/meerkat-the-lowdown

Make Your Face Funny

For this year’s Comic Relief, PRs and marketeers up and down the country were desperately trying to come up with clever campaigns to both align themselves with the charity as well as raise money.

The usual suspects – Sainsbury’s, Specsavers and TKMaxx – got involved with both instore and online campaigns, but our favourite was PG Tips’ who had their brand mascot, the aptly named “Monkey”, climb to the top of the Shard. His challenge was filmed and shared on the tea maker’s social channels and website.

What did we like about it? Not only was their idea outside the realms of the “normal” approach to charity fundraisers but it provided the company with plenty of material to use on their various online channels. And after all, 2015 is set to be the year of the story!

Oreo Eclipse

On 20th March 2015, millions took to their streets and gardens, armed with sunglasses and cullenders, to get a peek at the solar eclipse. Did they see anything through the smoggy skies above? Probably not. But that’s okay, Oreo had it covered…

Aligning themselves with a popular topic, Mondelez International created a tactical campaign for their biscuitty offspring, Oreo, which saw the brand eclipse The Sun newspaper and digital screens across the UK (by covering the paper in foil….yep). According to PHD, this was the biggest translucent cover print run, ever!

So there you have it, folks, our favourite PR moments from the merry month of March. We’re looking forward to checking in again with a reflection upon April Fools’ Day, the London Marathon and more….

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

How 7 Brands Are Supporting Comic Relief 2015

How 7 Brands Are Supporting Comic Relief 2015

After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…

Mother’s Day Marketing Campaigns: The Best & The Worst

Mother’s Day Marketing Campaigns: The Best & The Worst

While it isn’t the biggest day in the commercial calendar, Mother’s Day still presents marketers with an opportunity to both promote their brand and make money. We take a look at how two well-known names have been using March 15th 2015 to raise awareness about their offering...

Top of the PR pops: February's edition

Top of the PR pops: February's edition

It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...

​Top Of The PR Pops: April

​Top Of The PR Pops: April

From a big-name boxing match to the fighting talk of Westminster, April 2015 truly was a month of battles. And for PR and comms people alike, we’ve had a field day observing and analysing the events as they’ve unfolded, and indeed, the outcomes. This month, we’re looking at two of the biggest events that have got PR tongues wagging and divided the nation:

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige