Most tech brands fail to provide basic info for journalists
Findings from the world's leading tech brands and their use of online newsroom technology
Topics: Media, Communication
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Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video
Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.
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Top of the PR pops: October highlights
Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...
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PR Horror Stories: Halloween Special
As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!
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Digital Impact Awards: awarding excellence in online newsrooms
We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.
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Tech brands as publishers: seminar presentation Ad:Tech 2014
Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!
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The Professional Copywriters' Network Conference: What makes a great story?
Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.
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Mynewsnight: The Game of Influencer Relations
How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.
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Top of the PR pops: September Highlights
After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.
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Technology and media expert Tom Foremski talks #FutureComms
We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.
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How EuroSport simplifies their communications workflow
We interviewed EuroSport's Communications Executive, Glen Bisset Eriksen, to find out how Mynewsdesk is supporting their digital communications strategy.
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The social art of influencer relations
David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.
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How do you manage your Influencer Relations?
“Influencer” is used everywhere in communications and has become short-hand for describing valuable relationships. But what does an influencer mean to your brand? Who and how many influencers are talking about you? How do you measure the value of influence? Fill in this quick survey and you will be adding to the insights we're gathering from hundreds of communicators!
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ad:tech launches online newsroom to celebrate 10 year anniversary
Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London.
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Online event: Rise of the Brand Newsroom
It’s an exciting time to be a communicator. Technology and audiences are pushing communicators to go further with their digital PR. Storytelling, content strategy and brand newsrooms are key trends - or buzzwords - shaping PR and marketing today. As such, an effective online newsroom is no longer a nice-to-have, simply a must.
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Online newsroom sales boost agency's revenues by 30%
Deski, one of the biggest PR agencies in Finland, has seen revenues increase by more than 30% as a result of reselling Mynewsdesk's online newsroom technology over the last two years.
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Panasonic's Mynewsdesk newsroom is shortlisted for the Digital Impact Awards
Mynewsdesk is delighted to announce that their customer, Panasonic, has had their UK online newsroom shortlisted in the “Best Use of Digital to aid Media Relations” category at the Digital Impact Awards.
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Dmexco launches exclusive online content hub in partnership with Mynewsdesk
Dmexco, the international leading exposition and conference for the digital economy, launch “The River of News” an exclusive online content hub created by their media partner, Mynewsdesk, the world’s leading provider of online newsroom technology.
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5 minutes with Vikki Chowney on embracing disruption in PR and Comms
We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...
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L'Oréal builds a media house with Mynewsdesk
We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.
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