Topics: Media, Communication

  • L'Oréal builds a media house with Mynewsdesk

    We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.

  • Does native advertising have a future?

    Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.

  • 5 minutes with Deirdre Breakenridge on FutureComms

    We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

  • Top of the PR pops: July highlights

    Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!

  • It's not shark on the menu, it's you...

    Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...

  • What is a Mynewsdesk newsroom?

    The best newsrooms are treasure troves of news, content and multimedia assets that can be used by journalists, bloggers, influencers and customers. They are a central hub for all of the brands' communications channels.

  • Round-up of the Content Marketing Show 2014

    On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.

  • Storify highlights from CommsCamp14

    On Monday 7th July Mynewsdesk sponsored CommsCamp14, the unconference for public sector comms. Here are some highlights from the day....

  • Top of the PR pops: June highlights

    It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...

  • Check out these exciting new Mynewsdesk features

    Our development team have been busy here at Mynewsdesk, working around the clock to bring you lots of new features. Some of these are big changes, some are small, but all are designed to ensure an easier workflow as well as better SEO and engagement.

  • Can you really make people love your brand?

    The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

  • Brands to scrutinise value for money of large agencies

    New research into the future of communications shows that 75 per cent of PR, marketing and communications professionals believe brands will question the value for money large agencies offer due to the results small agencies can achieve using communications technology.

  • 1 Million Stories

    Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

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