Mynewsdesk's CEO, Louise Barnekow, shares insights from the ARRtist Summit in Berlin, emphasizing the importance of incorporating AI, localizing marketing strategies, and understanding ideal customer profiles for SaaS businesses to effectively connect and innovate in the future.
At Mynewsdesk, we’ve always focused on providing communicators with the insights they need to succeed. And now, with the latest update to our product Brand Report, we’re taking those insights even further. With more comprehensive data, deeper qualitative insights, and improved benchmarking capabilities, our aim is to help communicators not only track but truly understand the impact of their work.
Louise Barnekow, CEO of Mynewsdesk, participated in the Nordic and Baltic High-Level Forum on AI Readiness, emphasizing collaboration between sectors to lead in ethical AI development. The forum urged immediate action for sustainable AI innovation and strong regional cooperation.
As the PR landscape faces increasingly complex challenges, professionals must adopt a responsible and reflective approach that prioritizes ethical persuasion and strategic foresight. Embracing changes in business operations, scenario testing, research, and collaboration will be crucial for success, especially in light of initiatives like the EU's CSRD.
Mynewsdesk launches CoPilot, an AI-powered platform for 4,000 communicators. This advanced tool aims to enhance efficiency and productivity by automating tasks, offering valuable insights, and providing real-time data analysis. CoPilot aims to revolutionize communication strategies by integrating AI into daily operations.
Mynewsdesk is focusing on expansion and is proud to announce the appointment of Charlotte Eriksson as the new Chief Commercial Officer (CCO). With her extensive background in business expansion, Charlotte Eriksson will help strengthen Mynewsdesk's growth and establish the company in new markets outside the Nordic region. "We are in an exciting position right now as a company and I am convinced th
Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.
Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...
Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.
Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.
Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.
PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.
Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...
If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in
June has been extremely busy and rewarding for the Mynewsdesk UK crew. Futurecomms15, our flagship PR & comms event, was a success! And we're not the only communicators who have been busy having seen some cool campaigns roll out this month...
The biggest PR & communications event, FutureComms15, was held in London on 18th June. What got communications professionals talking and how do we stay on top of our PR game? What seems to be the holy PR grail for brands?
Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...
Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...
Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.
Chief Marketing & Growth Officer at Mynewsdesk and moderator of FutureComms15, Jonathan Bean shares his thoughts on the state of PR and a glimpse of what to expect from the event...
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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