Blog post -
#FC15 | Zoe Clapp - How #Chocobatch Went Viral
Zoë Clapp, Communications Director of UKTV, shares her insights and learnings from the brand's recent campaign.
#Chocobatch - a life size chocolate model of actor Benedict Cumberbatch - went viral, gaining the brand coverage from Mashable, Huffington Post and more. And to think, it all started with a simple survey.
Zoë Clapp explains how it all unfolded...