Blog post - 7 July 2015 14:49

#FC15 | The Hidden Heroes Of 7/7

At the time of the 7/7 London bombings, Chris Webb was the Metropolitan Police’s Strategic Communications Lead.

If the events of 7^thJuly were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope?

Chris Webb explains how he and his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in…

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

What are your digital PR challenges?

To build a picture of what is required of a modern communicator, Mynewsdesk, the leading online newsroom and all-in-one PR platform, is asking: what are your digital PR challenges?

29 January 2015 14:40

Cruising your way through Crisis Communications: UK vs. USA

Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach

8 July 2015 15:31

#FC15 | Jonathan Bean On The Future Of Comms

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

8 July 2015 15:48

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

9 July 2015 16:55

#FC15 | Why Communicators Must Embrace the PESO Model

The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast. Our FutureComms15 panelists Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...

9 July 2015 17:11

#FC15 | The Death of SEO & the Rise of the Brand Story

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

13 July 2015 13:49

#FC15 | Why Do People Share Content?

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.

13 July 2015 16:40

#FC15 | PR & Content, The Great Divide?

Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...

13 July 2015 17:53

#FC15 | Stephen Waddington's Key Take-Outs

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.

20 July 2015 11:58

What Can We Learn From YOUR Newsrooms?

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

14 October 2015 14:14

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

Alex Myers, ‎Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here: