Blog post - 13 July 2015 16:40

#FC15 | PR & Content, The Great Divide?

"Content marketing" is the buzz phrase of the moment - and it has been for the past 18 months.

The nature of how brands communicate with consumers has changed as their ability to publish content through their own channels has increased, and there is the argument that traditional media is becoming irrelevant.

So this all begs the questions: is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers?

Led by Jon Bernstein, FutureComms15 panelists Adam Cranfield, Robert Rose, Sarah Pinch and Francis Thomas discuss...

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

#FC15 | Why Do People Share Content?

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.

8 July 2015 15:48

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

8 July 2015 15:31

#FC15 | Jonathan Bean On The Future Of Comms

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

7 July 2015 14:49

#FC15 | The Hidden Heroes Of 7/7

If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in

23 June 2015 10:48

Futurecomms15: PR’s Stockdale Paradox

Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...

23 June 2015 11:13

FutureComms15: A Look Back At The Future Of Comms

Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...

9 July 2015 16:55

#FC15 | Why Communicators Must Embrace the PESO Model

The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast. Our FutureComms15 panelists Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...

9 July 2015 17:11

#FC15 | The Death of SEO & the Rise of the Brand Story

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

9 July 2015 17:30

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.

13 July 2015 17:53

#FC15 | Stephen Waddington's Key Take-Outs

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.

14 October 2015 14:14

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

Alex Myers, ‎Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here:

21 January 2016 10:19

#YoungPR: Public Relations Through The Eyes of A Lecturer...

Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.