Topics: Media, Communication

  • New Content Head expands Mynewsdesk’s agency offerings

    Since being appointed the new Global Head of Content and Professional Services at Mynewsdesk before the summer, Anna Wemming has focused on widening the agency’s offerings to include strategy development and new education. “We want to take a bigger part in helping our customers use content marketing to reach their overall business goals,'' said Wemming.

  • Louise Barnekow appointed as Mynewsdesk’s CEO

    Louise Barnekow has been leading Mynewsdesk as interim CEO since the end of last year, and has now been appointed as CEO for the company. The change is effective as of September 2nd.

  • 9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

    Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.

  • Only 1 in 5 can explain Artificial Intelligence

    Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.

  • The 10th Digital PR Awards - nominations now open

    For ten years, Mynewsdesk has been recognizing companies and organizations for their PR and communication work through the Digital PR Awards. In light of the 10th anniversary, the competition will be open to international participants in the Nordics. Submit your nomination today!

  • Management changes at Mynewsdesk AB

    ​Louise Barnekow, Mynewsdesk’s Chief Product Officer, has been appointed interim CEO of the company. Mattias Malmström, who has served as CEO since 2015, has decided to leave Mynewsdesk to pursue new career opportunities. The changes are effective as of today.

  • Mynewsdesk partners with EQS Group to offer investor relations services in the Nordics

    Mynewsdesk today announced it is partnering with the leading European investor relations specialist EQS Group, to launch a comprehensive range of IR services.
    Today, Mynewsdesk serves over 5,000 brands to help tell their stories through its PR workflow platform. With the additional IR services provided by EQS Group, these customers will be able to go beyond PR communications and have a full ser

  • Edelman, CNBC and Stroke Association share their insights on content creation

    At a Mynewsdesk event for PR professionals last week, top speakers from Edelman, CNBC and Stroke Association gave their thoughts on how to create compelling content. Here we summarise some of the key points.
    Starting the evening’s presentations was Edelman’s head of influencer Philip Trippenbach, who gave the audience an inside view of Edelman’s content creation processes as part of its integra

  • 9 quick considerations to improve the health of your PR

    Man alive! So far we are having one HOT summer. And synonymous with the summertime is a raft of health-focused goods and activities… summer menus full of healthy salads and seasonal produce, outdoor exercise from running and cycling to team sports, and perhaps most importantly well-earned holidays to kick back and relax!
    But while we may be taking care of ourselves, what about the health of our

  • Mynewsdesk enhances journalist reach by providing media database

    By partnering with Agility PR Solutions, Mynewsdesk is now providing customers with a journalist database containing over 800,000 contacts from all over the world. The reason and goal behind the new partnership is simple: to provide communications professionals with enhanced distribution.

  • Mynewsdesk produces new video about its services

    There’s no doubt that many a Mynewsdesk staff member has been asked the question: “So what does Mynewsdesk do?” And while we’re always happy to wax lyrical about ourselves, or provide written information as to how we help companies and individuals with their PR and comms, there’s nothing quite like a tasty bit of multimedia to concisely explain what we’re all about. Which is why we’ve put together

  • What a CMO needs from PR – Narratives, Creativity and Difficult Questions

    World PR Forum, the world’s number one international PR and communications conference, is now happening in Oslo, Norway. Global Alliance is in charge of running the event and chooses a local host county each year. For this year’s occasion, Norway and the communications association Kommunikasjonsforeningen will welcome delegates from more than 30 countries.

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