New Content Head expands Mynewsdesk’s agency offerings

Since being appointed the new Global Head of Content and Professional Services at Mynewsdesk earlier this year, Anna Wemming has focused on widening the agency’s offerings to include strategy development and new education. “We want to take a bigger part in helping our customers use content marketing to reach their overall business goals,'' said Wemming.

Mynewsdesk’s content agency was founded in 2015 to provide production services for text, video, images and audio. As new agency lead, Anna Wemming is introducing a new concept for strategy development and workshops. Prior to Mynewsdesk, Anna has more than ten years of experience of strategy development from international PR agencies and has also been working as a journalist for Swedish media giants like SVT and Aftonbladet.

“The need for strategy in digital communications is growing. We have strengthened our amazing team with strategists in Sweden, Norway, Denmark and Germany. Solid audience insights and clear purposes are key to develop strategies to make our customers’ road ahead more clear, simple and effective” said Wemming.

Mynewsdesk Content also initiated a close collaboration with the data science department at Mynewsdesk to improve measurement and results for all content developed for customers.

Strategic services available as of August:

• Communication strategy - tailored to each individual company's business goals and ambition.
• Workshop: How to develop a communication strategy - A half day event tackling how to set successful strategies for communication.
• Strategy (and production) for social media.
• Strategy education: Own your story.

In October, Mynewsdesk Content will introduce a full day education workshop titled Convincing writing.

Since 2015, Mynewsdesk Content has helped over 400 customers with content production. The agency has been nominated for Podcast of the Year (Lifestyle Awards) in the Swedish Content Awards.

For more information, please contact;
Anna Wemming, Global Head of Content & Professional Services, at 070-430 31 60 or anna.wemming@mynewsdesk.com

Paulina Stoltz Kragh, Senior Communications Advisor, at 076-001 65 48 or paulina.kragh@mynewsdesk.com