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The expert jury for Mynewsdesk's Nordic PR Awards 2023 consist of (from top left) Hilde Tunge, Hampus Knutsson, Tale Olivia Henningsen, Matilda Wiechel, Jesper Anderssen, Adam Karseland, Åsa Blomberg and Matilda Adelborg.
The expert jury for Mynewsdesk's Nordic PR Awards 2023 consist of (from top left) Hilde Tunge, Hampus Knutsson, Tale Olivia Henningsen, Matilda Wiechel, Jesper Anderssen, Adam Karseland, Åsa Blomberg and Matilda Adelborg.

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This is the jury for Mynewsdesk’s Nordic PR Awards 2023

Mynewsdesk is thrilled to announce the members of the expert jury panel for this year’s Nordic PR Awards. The awards aim to recognize and honor companies for their exceptional PR and communication efforts and results.


The eight-person jury panel is thoroughly chosen to ensure a diverse mix of experts and PR personalities in different fields, well aligned with this year’s award categories. This includes a wide span from crisis communications and measurement experts to previous winners of the Nordic PR Awards.

New for this year is the expanded number of jury members and a designated jury chairman: Åsa Blomberg. Åsa is currently the Head of Marketing and Communication at Myrorna, Sweden’s oldest second hand chain within clothes and furnishing. With background from founding the PR agency Manifest PR, business development as well as PR strategies and execution, she is an experienced leader with a wide range of expertise areas, making her the perfect candidate for leading this year’s jury.

– As the jury chairman, I am truly honored to work alongside this exceptional group of industry leaders who will bring their insightful perspectives to recognize and celebrate outstanding achievements in the field of PR and communication, says Åsa.

The expert panel Åsa will be leading consists of:

Hampus Knutsson, Crisis Communication Specialist and founder of the crisis communication agency Wings PR based in Stockholm.

Jesper Anderssen, PR Measurement Expert and Strategy Advisor, international keynote speaker and member of AMEC, the international Association for the Measurement and Evaluation of Communication.

Hilde Tunge, Senior Advisor at the communication agency Apriil PR, with expertise in the interplay between strategy, PR and content.

Adam Karseland, Head of PR at Mynewsdesk and a former PR-consultant, with several years of experience in strategic and operative PR work.

Matilda Adelborg, Head of Press at Bring Sweden & Denmark and a previous Nordic PR Awards winner of «PR Personality of the year» as the press officer for Blocket.

Matilda Wiechel, Activism and Communications Manager Sweden & Denmark at The Body Shop and last year’s winner of «Purposeful PR» in the Nordic PR Awards.

Tale Olivia Henningsen, Creative Lead at Fargerike in Norway and the winner of last year’s «Newsroom of the Year Norway» in the Nordic PR Awards.

– The Nordic PR Awards is a platform that recognizes the ingenuity and strategic thinking behind successful PR initiatives. Each member of this year’s jury brings a wealth of experience, innovation, and a keen eye for impactful communication strategies. I am confident in our ability to identify and honor those exceptional campaigns that have made a significant impact on the industry and society, the chairman of the jury, Åsa Blomberg says.

The nominations are open until September 14th. Read more about this year’s jury, the categories and submit your nomination here.

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