CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.
Each with their own unique history, offering, results and reputation, universities are brands in their own right. The sooner their PR people and marketers start realising that, the better for them.
Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.
Aah April Fools’ – the one day of the year where you can trust absolutely no one, not even the most reliable of sources (in fact they’re the worst!) We take a quick look at the April Fools’ campaigns of 2015...
With 1st April fast approaching, we take a look back at some of the wittiest, cleverest and most obvious April Fools’ marketing campaigns from recent years.
Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!
A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…
For the times when actual words just won’t suffice, here are our favourite crimes against the English language from the world of PR and marketing!
Digital and social media have influenced new ways of reaching businesses and consumers, but with that comes its challenges. Three PR professionals – Joe Hanley, Wander Bruijel and Steph Macleod – share their advice on how content can help B2B communicators build online communities…
Oh what a year we had! The fantastic clients and employees of Mynewsdesk, helped to make 2014 our best year to date.
Meerkat (noun): a small southern African mongoose. Or in the marketing world – a live-streaming app that’s causing a bit of a stir. Unless you’ve been living under a rock this March then you’ve probably heard “Meerkat” being bandied around, but, like me, you might not be 100% sure what it is. So without further ado, here’s the lowdown on what you need to know about Meerkat…
While it isn’t the biggest day in the commercial calendar, Mother’s Day still presents marketers with an opportunity to both promote their brand and make money. We take a look at how two well-known names have been using March 15th 2015 to raise awareness about their offering...
