Skip to content
Mother’s Day Marketing Campaigns: The Best & The Worst

Blog post -

Mother’s Day Marketing Campaigns: The Best & The Worst

While it isn’t the biggest day in the commercial calendar, Mother’s Day still presents marketers with an opportunity to both promote their brand and make money.

We take a look at how two well-known names have been using March 15th 2015 to raise awareness about their offering...

Our Favourite: Penguin

In response to Penguin’s #YourMum campaign, Martin Belam tweeted:

"Somewhere a social media guru is already writing a thinkpiece on how #YourMum turned out to be the campaign of the year"

And here I am. 

Now, I don’t think that #YourMum is set to be the biggest marketing campaign of the year, nor do I think it’s necessarily the best, but it certainly generated a lot of social engagement...

To celebrate Mother’s Day (and encourage people to buy a book for their mums), Penguin asked users to tweet them with the hashtag #YourMum. Yes…the same line used by juvenile adolescents. Perhaps not the most fitting phrase for such a respected brand to piggyback, but they did. And the results? Well, the hashtag was hijacked by over 7,000 people, with users repurposing the well-intentioned campaign as an opportunity to share crass “Your Mum” jokes.

If Penguin set out to generate brand awareness and increase their social engagement then they well and truly succeeded. That said, they probably just wanted to sell a few books….

Our Least Favourite: Interflora

The Mummy of all flower delivery companies, Interflora has gone for the predictably “fluffy” approach for their Mother’s Day campaign.

Running video and pre-roll ads as well as flash banners, Interflora has yet again positioned themselves as the perfect option for Mother’s Day. Comparing Mums to flowers, Interflora said: “flowers can often be taken for granted and overlooked when it comes to what they stand for…”.

While Interflora will probably generate more Mother’s Day sales than Penguin, we don’t think their campaign will generate much conversation.


Rise of the Brand Newsroom Download

Topics

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

Top of the PR Pops: March Highlights

Top of the PR Pops: March Highlights

Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!

How 7 Brands Are Supporting Comic Relief 2015

How 7 Brands Are Supporting Comic Relief 2015

After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…

Gambling with your PR: Six of the best gambling PR stunts

Gambling with your PR: Six of the best gambling PR stunts

With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.

5 Brilliantly Believable April Fools': 2015

5 Brilliantly Believable April Fools': 2015

Aah April Fools’ – the one day of the year where you can trust absolutely no one, not even the most reliable of sources (in fact they’re the worst!) We take a quick look at the April Fools’ campaigns of 2015...

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige