November - PR Star of the Month: Etraveli Group

Since the fall of 2023, the leading travel tech company Etraveli Group, which among other things operates the Online travel agency brands Mytrip.com, Flightnetwork and Gotogate, has used Mynewsdesk to take greater control of its brand communication. Through the tool Audience Builder, the company has reached international media outlets and increased its visibility in key European markets. This success is reflected in Etraveli Group's Brand Report, which is regularly shared across the organization's departments. The report gives the company a clear understanding of how its communication is being received, enabling it to refine its PR efforts accordingly.
"Last year, we decided to more actively move forward and invest more in our communication. We chose to switch to Mynewsdesk from another platform and are very pleased with the results – particularly the statistics we get through the Brand Report. The report feels credible and clearly shows what is working well. It’s perfect for demonstrating value to others in the company and for improving our communication efforts. We will use these insights to plan our PR work for 2025," says Sayna Oveisikian, PR specialist at Etraveli Group.

Every month, Mynewsdesk highlights a customer who has excelled through their successful work in the newsroom. The aim is to showcase outstanding efforts to inspire others to enhance their PR strategies.