December - PR Star of the Month: Posten Bring

With a vast number of press clippings since the end of November, Posten Bring's newsroom on Mynewsdesk has been one of the most recognized in Norway recently. The success can not only be attributed to the company’s well-known brand, it is primarily a result of a long-term and thoughtful approach to effectively reaching out with its newsroom content. One key to this success has been crafting articles in a way that makes it as easy as possible for media outlets to republish them.
"I have a background as a journalist and try to write our press releases in the same way we used to structure news articles. This makes it very easy for interested journalists to use all or parts of the text without requiring much additional effort. It has proven to be highly effective. In addition, we constantly strive to learn from past publications and do more of what works well. This fall, we’ve had a significant number of republications, and it’s rewarding to see the numbers grow over time when you publish the right kind of content," says Aleksander Hømanberg, Press and Communications advisor at Posten Bring Norway.

Every month, Mynewsdesk highlights a customer who has excelled through their successful work in the newsroom. The aim is to showcase outstanding efforts to inspire others to enhance their PR strategies.