January - PR Star of the Month: Garmin

Garmin, the innovative company known for its outdoor tech products, has made waves with its Swedish newsroom on Mynewsdesk. Recent product launch press releases have made it a top destination this month. All press releases are crafted in the US, and then translated into local languages in Sweden and other countries, as Garmin wants to be perceived as a global brand with the same consistent message worldwide.
– Without altering the core message, we adjust parts that might sound too grandiose or boastful in Swedish, as there is a noteworthy difference in how we express ourselves in the two languages. These small tweaks seem to significantly increase the likelihood of media here republishing our content. Explains Camilla Friman, Consumer Marketing Manager at Garmin.

In addition to refining the language, Camilla ensures that each release is accompanied by a variety of images.
– As a company focused on an active outdoor lifestyle, we have stunning imagery that helps our press releases stand out and reach a wider audience, she adds.

Garmin uses Mynewsdesk's Monitor tool to track industry trends, identify potential issues, and monitor its brand year-round.
– The daily emails provide a quick and easy overview of what the media writes about us, both in editorial and social channels, says Camilla.

Congratulations to Garmin for your outstanding achievements and for setting an inspiring example in the PR world!

Every month, Mynewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work.