February - PR Star of the Month: YH Akademin

YH Akademin has done an impressive PR-journey after changing their company name and going through a rebranding process a couple of years ago. Sarah Olofsson, Marketing Coordinator and responsible for press at YH Akademin, shares that they’ve implemented a new, more structured PR strategy that combines news and storytelling to capture the essence of their operations.

They use Mynewsdesk to write and distribute their press releases, which has proven to be the most user-friendly tool for their needs.

"Mynewsdesk’s AI tool is one of my best colleagues – it helps me fine-tune texts and finalize the details", Sarah says.

Through Mynewsdesk, YH Akademin has been able to target their press releases to specific industries - a key factor for their diverse range of mostly remote educational programs, with only a few in-person meetups, in fields like IT, technology, tourism, and social work. They’ve also been using Mynewsdesk’s Monitor service to capture media mentions early and effectively.

"It's a great advantage to have an all-in-one solution, and you only need to log in once to manage the PR strategy," Sarah explained.

YH Akademin is happy with the results they’ve achieved so far and look forward to building long-term relationships with industry media, highlighting the people and companies behind their educational programs.

Congratulations to YH Akademin for your outstanding achievements and for setting an inspiring example in the PR world!

Every month, Mynewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work!