With over twenty years in marketing communications across companies including Visa and Shazam, when it comes to PR, Rica Squires knows a thing or two! A confirmed speaker for FutureComms16, Visa's Technology PR Manager shares her thoughts ahead of the event...
Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.
Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.
Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:
Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.
The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.
Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?
Measuring the results of your PR & communications activities is essential to the success of your brand. That’s why we decided to redesign Analyze, Mynewsdesk’s analytics feature.
Mynewsdesk surveyed over 2,000 journalists around the world to get their views and expectations of the journalism industry.
We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.
With job vacancy periods being at a 15 year high, why has it become more important than ever for you company to begin the candidate relationship before any initial contact with Recruitment Marketing? If you have ever had to to recruit internally or on behalf of a client over the last 2 years, you don’t need me to tell you it’s has become a heavily candidate-driven market.
Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge. The digital PR platform providers recently launched their 100 Million Reach Challenge, a campaign which dared companies to take on the task of reaching 100 million people with their story.
Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.
Earlier this year, we promised you a number of updates to our product after rolling out a brand new design. Well, the first one is out the gates... We’ve made a few changes to the contact and distribution lists features, giving you even more control than ever before...
The PR image of online retailer Amazon has taken a battering in the last few years. So how have they responded? What were the outcomes? And has this improved their PR?
We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 20th Oct, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?
Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.
Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.
In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
