As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.
Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.
Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples...
The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...
So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.
As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”
Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.
Findings from the world's leading tech brands and their use of online newsroom technology
Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.
Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...
As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!
We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.
Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!
Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.
How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.
After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.
