Skip to content
How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

News -

How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

Sarah Marshall is the social media editor of The Wall Street Journal for Europe, Middle East and Africa. Before joining the WSJ in December 2013 she was technology editor at journalism.co.uk.

Creating a special bond with key influential journalists can be a hard task. In her session, Sarah provided PR professionals with fresh insight into the world of journalists-PR relations and practical tips on how to find and engage with them on social networks. 

“We all want to be indulged”, Sarah say. 

Check out Sarah Marshall's great tips and watch her Mynewsnight video below:

In addition to Sarah's tips there were talks from Adam Cranfield on  how to influence influencers, followed by Alex Myers' presentation one on influencer economy and Michael Gonzalez's intergrated approach to influencer relations.

Want to comment?

Have your say below or give us a shout on Twitter.

Missed Mynewsnight? 

Check out  The best ways to get influencers and keep them: our wrap-up of the #Mynewsnight.

Influencer Relations 3.0

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

Mynewsnight - The Influencer Economy | Alex Myers

Mynewsnight - The Influencer Economy | Alex Myers

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.

What are the technologies of PR? I #FutureComms14

What are the technologies of PR? I #FutureComms14

Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

How to get influencers and keep them: the best tips from four experts

How to get influencers and keep them: the best tips from four experts

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Why should we care about influencer relations?

Why should we care about influencer relations?

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige