News - 21 November 2014 13:22

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

Michael is Head of Influencer Relations at LEWIS PR and has over 15 years’ journalism and PR consultancy experience. He specialises in influencer and media relations and talks regularly to high-level media, think tanks, academics and industry bodies. He advises organisations on their media relations strategies with a particular focus on national and international business media.

On 13th November at Mynewsnight - The Game of Influencer Relations, Michael told us why we should you re-think how influence, comms and PR intersect.

"We are in a phase of experimenting when it comes to influencer relations", he says and "we have to look beyond just media to engage with influencers"

In addition to Michael's presentation there were talks from Adam Cranfield on how to influence influencers and Sarah Marshall's take on journalist relations, not to forget Alex Myers' one on influencer economy.

Check out Michael Gonzalez's great tips and watch his Mynewsnight video below:

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How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.

21 November 2014 09:07

Mynewsnight - The Influencer Economy | Alex Myers

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.

21 November 2014 10:19

How do you influence influencers? This is how other PR pros do it.

Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.

21 November 2014 13:20

How to get influencers and keep them: the best tips from four experts

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”