These are the winners in this year’s Nordic PR Awards

For over a decade, Mynewsdesk has organised the Nordic PR Awards, to celebrate organisations who have succeeded in their PR work over the past year. Yesterday, during the annual gala at the Nordic Light Hotel in Stockholm, this year's winners were announced.

After having gone through hundreds of submitted nominations with great examples of excellent PR and communication work, Mynewsdesk, together with an advisory board of experts, has deliberated and decided on seven winners of this year’s Nordic PR Awards.

Supported by data from Mynewsdesk’s platform, the nominees have been reviewed and analysed, and their creativity evaluated. Performance, engagement, and reach of the nominees has been taken into account, until only one organisation remained in each category.

And the winners of this year’s Nordic PR Awards, who were celebrated during the gala, are:

GeBlod have demonstrated an unparallelled success in reaching their target audience with a heartfelt and life saving message. They manoeuvre a tricky media landscape where the volume is loud, with a message of life and death which can come across a bit intimidating, and with an extremely limited budget. Despite this, the result is mindblowing, and the brand and its purpose is now well known. Many lives are saved because of this achievement.

Lelo exemplifies a genuine spirit of innovation by deliberately pushing boundaries and demonstrating a profound commitment to both their consumers and their role in society. It’s easy to see a need from the consumer and change your tactics and marketing to suit these needs and call it innovation. What is much harder is to see all that exists and find what’s lacking. This separates a follower from a leader and an adaptable company from a pioneer. Lelo is both a leader and a pioneer.

Tekniska museet has demonstrated that it is not just about the volume or reach of the media coverage but also the relevance of the story – is the media coverage a good reflection of the brand we are trying to build and the message we want to get out to our key audiences? They use measurement and evaluation, not simply to document that they can generate coverage but also as a means to learn, improve and make the necessary course adjustments to their entire communication strategy and media relations approach.

Hjärt-Lungfonden show a variation of news content stretching from debate articles, facts, educational and informing news as well as the aim to inspire proactive activities to raise public health initiatives and civil courage through how-to-help initiatives.

Their newsroom is for everyone, they keep an ongoing and relevant dialogue with media and subscribers as well as a bridging between their newsroom and social media.

Ford has a newsroom that is used to its full potential. They publish a great variation of both press releases, news and blog posts – and have well-written texts, combined with great pictures. They make use of the different tools in the newsroom, from making sure to tag their news with relevant keywords, to using high-quality videos.

Cappelen Damm possess a genuine approach to embracing all possibilities within their newsroom – perfect for a company with a broad spectrum of stories to share. With a vast portfolio and stories that each demand their own distinctive presentation, they have discovered their own clear and definite voice in communication. They also stand out for their unique way of involving the community.

Löfbergs maximise the use and full potential of their newsroom with frequent publications over the whole last decade. They show a deep understanding of, and a passion for, PR with their capturing storytelling, well-written texts and wide range of topics, even though their business is quite niched. They manage to create a balance in their communication, from speaking of important initiatives within sustainability, to fun and engaging studies within their field. Löfbergs is a true professional when it comes to PR & Communication!

Congratulations to all of this year’s winners. This year's gala goes to tell that PR isn't just a profession; it's a force for change and a driver of progress. It's about fostering trust, promoting understanding, and amplifying meaningful messages. The Nordic PR Awards provide a platform to celebrate these achievements, and great PR should be celebrated.

Thank you to all of those who submitted nominations, to those who came to celebrate with us yesterday, and to everyone involved in making this happen.

For more information about the Nordic PR Awards, click here.