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Daniel Jonsson, Chief Analytics & Strategy Officer at Mynewsdesk
Daniel Jonsson, Chief Analytics & Strategy Officer at Mynewsdesk

Press release -

Mynewsdesk’s Approach to Trustworthy and Ethical AI

At Mynewsdesk, we're all about empowering our PR tech SaaS platform with the help of artificial intelligence (AI). But we also know that using AI comes with a great responsibility. So, we're here to share our approach to making sure our AI practices are trustworthy, ethical, and beneficial to everyone involved. Here are 7 principles that we strive to live by when working with AI technology:

1. Putting People First

    We want our AI tools to make life easier for our users, not replace them. That's why we always keep humans in the loop, making sure they're in control and can intervene when needed. Our AI solutions are designed to support and enhance human decision-making, not take over it.

    2. Building Reliable and Safe AI

      We're all about creating AI systems that you can rely on. Mynewsdesk works to ensure our AI tools are secure, resilient, and robust against any potential errors or attacks. By closely monitoring our AI applications, we aim to reduce risks and keep your experience as smooth as possible.

      3. Keeping Your Data Safe and Sound

        We take data privacy seriously, and we're committed to following all the rules and regulations out there (like GDPR). Our goal is to be transparent in how we collect, store, and process your data, and we've got some strong safeguards in place to protect it from any unwanted access.

        4. Being Transparent

          We believe in being open about our AI technology and how it works. We want you to understand how AI is helping you with tasks like finding journalists, analysing media coverage, and creating content. Specifically, we always make sure to communicate clearly when content has been generated by AI (rather than by a human). By being transparent, we hope to build trust with you, our users.

          5. Embracing Diversity and Fairness

            At Mynewsdesk, we're all about fairness and equal opportunities. As we collaborate with partner companies that provide cutting-edge AI technology, we take the responsibility of testing these models for unfair biases seriously. We actively monitor the work of our partners, ensuring that they address potential biases in the AI algorithms. Our commitment to diversity and inclusion means we're always striving to create an environment where AI technologies respect everyone's rights and well-being.

            6. Caring for Society and the Environment

              We understand that AI has the power to impact society and the environment, so we're always considering the bigger picture. We're dedicated to developing AI solutions that align with our values. Ultimately, we aim to make a positive impact on society.

              7. Owning Our AI Responsibilities

                We know that accountability is crucial when it comes to AI. That's why we've put a governance structure in place to oversee our AI initiatives and make sure we're always on the right track. And if any issues pop up, we've got procedures to address them quickly and learn from the experience.

                To sum it up, we're committed to building AI technologies that are trustworthy, ethical, and transparent. We want to make a positive impact on our customers, journalists, and the world at large. As we continue to innovate and grow our AI capabilities, you can count on us to stay true to our values and always put your best interests first.

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                About Mynewsdesk - The smart way to improve awareness and relations

                Mynewsdesk helps companies create awareness, find the right audience and build strong relationships. By providing a user-friendly online platform, Mynewsdesk simplifies the publishing, distribution and measuring of all your PR and communication efforts. With 1.6 million unique visitors monthly, 70% of Mynewsdesk’s 4,000 customers gain media coverage.

                Find out more at www.mynewsdesk.com

                Contacts

                Adam Karseland

                Adam Karseland

                Press contact Press contact +46 79-075 64 25

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                Mynewsdesk - The smart way to improve awareness and relations

                Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

                By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

                Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

                Find out more at: www.mynewsdesk.com

                Mynewsdesk

                Rosenlundsgatan 40
                11853 Stockholm
                Sverige