How to write press releases with AI – from idea to execution

It is not even a year since AI came into the PR and communication industry with a big bang, but we are already seeing the growing importance of AI in communication departments, perhaps especially when it comes to content production. Let’s take a closer look at how AI can help automate and improve different aspects of the process of writing.

Press releases play a significant part in conveying news and information to the media and the public, and a well written press release can increase both visibility and interest for the organization or matter it addresses.

Great content requires great ideas

However, there is more to it than only a well written press release. The idea itself behind it should also be great, and right here, the creation of press releases and other content has begun. Already at this stage of content creation different types of AI tools and platforms can be of great help.

There are a number of AI tools that can help you generate ideas for press releases and other content. Machine learning is used to analyze great amounts of data and then suggest relevant and engaging topics based on that. With a PR tool like Mynewsdesk, your AI assistant will analyze data from different sources, like your content, your specific industry and what the talk of the town is right now, and from that information provide you with suggestions on what types of topics you should be communicating about as well.

By identifying trends, topics and relevant industry events, an idea generator like that will not only help you stay relevant in your communication – it will also help you find inspiration and new perspectives contributing to develop interesting and engaging press releases.

From idea generation to content creation

When you have the ideas in front of you, the creation of the actual press releases can get started. AI can help you with structuring your content, and by that also give an efficient work flow. AI can suggest a logical composition of the press release, including headline, preamble, paragraphs and conclusion or summary, securing a clear and consistent structure of your press release. With Mynewsdesk you can also choose a predefined format for your press release, whether you are talking about a product release, a new employee or a press invitation, to secure a customized structure of your press release that fits the related content.

AI in the process of writing

When it comes down to the actual process of writing your press release, incorporating AI can bring benefits such as efficiency and accuracy. Using AI to support the writing of your press releases can help you with linguistic consistency, tonality and style, as well as suggesting improvements.

By providing Mynewsdesk’s built-in AI with a short summary of what your press release is about and who your target audience is, the AI will produce the press release for you – quick and efficient. Then you can read through it and make your adjustments and improvements, both with the help of your own skills, but also with help from the AI itself. It is able to suggest improvements by asking you questions where it finds lack of facts, content or depth. In other words: The AI will automate the process of formatting and editing.

An AI tool gets better the more you use it. In practice, this means that as the AI becomes more familiar with you and our organization, it will be able to learn your organizations’s style by analyzing past press releases. This will ensure maintaining a linguistic consistency and the right tone of voice for your brand, which is essential for building a strong brand message.

Overall, this helps streamlining the writing process for press releases and other content production.

Optimization for distribution

AI can also help optimizing content distribution by analyzing data on the best time to publish, channel selection and audience engagement. An AI-based tool helps you identify the most effective strategies to reach your target audience and achieve desired results.

Mynewsdesk's platform will also help you find your relevant audience. Based on the press release and the content you are about to publish, AI will find journalists and media outlets that have written about the same topic in the past, resulting in press releases that are better adapted to the target audience, more engaging and better optimized for distribution, increasing the likelihood that the recipient is interested in your upcoming story. You can also see if the journalist in question has actually written about you in the past, and from there you have a great opportunity of building and securing good and relevant media relations.

AI technology is a great help to communications departments in everything from the ideation process and content production to audience targeting and distribution. This frees up time and resources to focus on more strategic and creative work. Don't be afraid to use AI and let it enhance your communication. Combining AI with human creativity and insight will take your PR and communications work – and your results – to the next level.