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Mynewsdesk Awarded Bronze at Cannes Lions

Press release -

Mynewsdesk Awarded Bronze at Cannes Lions

Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night.

The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign.

The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

The goal of the campaign was to help one brand, Hövding, reach 100 million people with their story. The driving force behind the campaign was to prove that creative storytelling, through an innovative communications platform, can allow even the smallest of brands to compete in an already crowded online space.

For the campaign, cycling influencers received Flic buttons - a digital device which served as a smart bicycle bell. When clicked, the Flic button sent an email to the Mayor of London, notifying him of the dangerous cycling spots in the city. The hazardous areas were then displayed on an interactive heatmap.

“In recent years, one of the major challenges modern communicators have faced in recent years is how they can transition their digital efforts from desktop to mobile execution. Mynewsdesk wanted to create a campaign that combines creativity, data and technology and inspires communicators to take their mobile communications to the next level”, - Jonathan Bean, Chief Marketing Officer, Mynewsdesk

Give A Beep was nominated for four awards at Cannes Lions, two for Best Mobile Campaign, one for Best PR Campaign and one for Best Digital Craft. The Bronze award follows a string of other wins including an award at The Webbys, AdWeek and The Golden Egg.

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DIGITAL COMMUNICATIONS & PR MADE EASY
Mynewsdesk’s complete communications solution enables you to simplify your workflow, expand your influence and get results. Monitor what’s being said, create and publish stories, engage with your audience and analyze results - all from one digital solution.

Brands already using Mynewsdesk include VisaSonyCosta CoffeeVisit Scotland and The Metropolitan Police.

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Adam Karseland

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​Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige