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[Video] How A #BrandNewsroom Streamlined SAP's Comms

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[Video] How A #BrandNewsroom Streamlined SAP's Comms

From having a time-consuming workflow to becoming a streamlined content machine, SAP reveals how Mynewsdesk helped transform their comms strategy for the better.

Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...

"Before Mynewsdesk, we never had any control. Was the email received, was it read, was it picked up? Now, by using the analysis function, we can really see how many picked up on it, who opened the mail and if it was of interest to the wider audience, and that’s a massive improvement"

And, apart from this, the switch from spreadsheets to Mynewsdesk has helped SAP free-up time for more content creation.

"I used to have two hours a day of operational handling. And today I can do this in fifteen minutes"

By switching to Mynewsdesk, SAP is not only saving time, but they have now gained full control over their contact handling, and can adapt their content accordingly.

Watch the video below to hear the full story...

Check out some of our other customer case studies here.


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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

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11853 Stockholm
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