As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!
We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.
Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!
Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.
How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.
After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.
We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.
We interviewed EuroSport's Communications Executive, Glen Bisset Eriksen, to find out how Mynewsdesk is supporting their digital communications strategy.
David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.
“Influencer” is used everywhere in communications and has become short-hand for describing valuable relationships. But what does an influencer mean to your brand? Who and how many influencers are talking about you? How do you measure the value of influence? Fill in this quick survey and you will be adding to the insights we're gathering from hundreds of communicators!
Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London.
It’s an exciting time to be a communicator. Technology and audiences are pushing communicators to go further with their digital PR. Storytelling, content strategy and brand newsrooms are key trends - or buzzwords - shaping PR and marketing today. As such, an effective online newsroom is no longer a nice-to-have, simply a must.
