L'Oréal builds a media house with Mynewsdesk
We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.
VisitScotland launches new online newsroom to promote over 900 events across Scotland
VisitScotland launches new all-in-one brand newsroom and multimedia public relations platform. Scotland’s national tourism organisation has partnered with PR technology pioneer, Mynewsdesk, to better support their corporate and consumer PR service for UK and international journalists.
Does native advertising have a future?
Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.
5 minutes with Deirdre Breakenridge on FutureComms
We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.
Top of the PR pops: July highlights
Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!
"Mynewsdesk has changed the way we work" says Cisco Services' Marketing Manager
We caught up with Cisco Services' EMEAR Marketing Manager, Jacintha Verdegaal, to find out how Cisco's Mynewsdesk newsroom is supporting their digital communications strategy.
It's not shark on the menu, it's you...
Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...
What is a Mynewsdesk newsroom?
The best newsrooms are treasure troves of news, content and multimedia assets that can be used by journalists, bloggers, influencers and customers. They are a central hub for all of the brands' communications channels.
Round-up of the Content Marketing Show 2014
On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.
Storify highlights from CommsCamp14
On Monday 7th July Mynewsdesk sponsored CommsCamp14, the unconference for public sector comms. Here are some highlights from the day....
Top of the PR pops: June highlights
It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...
Piers Morgan named most influential UK journalist on social media
The former Daily Miror editor and ex-CNN talkshow host picked up the prize in the second of Press Gazette's Social Media Journalism Awards sponsored by Mynewsdesk.
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