VisitScotland launches new all-in-one brand newsroom and multimedia public relations platform. Scotland’s national tourism organisation has partnered with PR technology pioneer, Mynewsdesk, to better support their corporate and consumer PR service for UK and international journalists.
Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.
We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.
Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!
We caught up with Cisco Services' EMEAR Marketing Manager, Jacintha Verdegaal, to find out how Cisco's Mynewsdesk newsroom is supporting their digital communications strategy.
Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...
The best newsrooms are treasure troves of news, content and multimedia assets that can be used by journalists, bloggers, influencers and customers. They are a central hub for all of the brands' communications channels.
On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.
On Monday 7th July Mynewsdesk sponsored CommsCamp14, the unconference for public sector comms. Here are some highlights from the day....
It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...
The former Daily Miror editor and ex-CNN talkshow host picked up the prize in the second of Press Gazette's Social Media Journalism Awards sponsored by Mynewsdesk.
Our development team have been busy here at Mynewsdesk, working around the clock to bring you lots of new features. Some of these are big changes, some are small, but all are designed to ensure an easier workflow as well as better SEO and engagement.
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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