Topics: New media

  • New report: an uncertain world puts great demands on those working in PR and communication

    The requirements for clear communication increase when the world becomes uncertain. According to a new report from Mynewsdesk, in which 450 communicators were interviewed, it is clear that 63% feel that PR and communication have become more important in their organisations due to recent events in the world, such as the war in Ukraine, inflation, and the pandemic.

  • The Mynewsdesk tool: now offering AI

    Mynewsdesk, the Swedish one-stop solution for PR and communications, is launching “Content AI” – a service that simplifies and automates the process of creating high-quality content. The new product, which is based on OpenAI technology, is part of a more significant investment in AI that Mynewsdesk is currently making.

  • Why a PR push during Christmas is an excellent idea

    Christmas is here, a time to spend with your family and get into the festive spirit. Due to the holiday, many businesses tend to slow down even though this is the perfect time to get your audience's attention. Let us tell you why!

  • The glorious madness of the work of a communicator

    As I sat down to reflect on Mynewsday 2022, I struggled to summarize. We had such a gloriously wide range of topics and addressed so many specific, in-depth, and sometimes existential questions. How on earth would I compose a coherent reflection on all that?

  • How AI will transform the way we work with PR and communication

    Mynewsdesk believes that AI will help both press officers and journalists with their day-to-day work in the near future. We are constantly striving to make PR and communication work both smarter and more effective, and we’ve been implementing AI in our tool for quite some time now. Would you have known that this text is written by AI?

  • Communicating successfully requires more than communication

    To cut through the clutter of today, fully data-driven insights, smarter analysis, martech tools and creative ways of conveying information and message are crucial for brands. Yet, a recently presented martech report of 2022 shows that Sweden, surprisingly, has fallen behind in martech maturity compared to the rest of Europe. How do you secure to meet the needs of tomorrow?

  • Are you writing for robots or humans?

    If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
    But have you ever asked yourself how a journalist has the time to go through hundreds of press releases per day, pick out the most interesting ones, create an angle that fits their readers, then write the articles and finally pu

  • Here is what's new in your Mynewsdesk product

    At Mynewsdesk we continuously work hard to deliver the best all-in-one PR tool on the market. We are proud to share our long list of product improvements accomplished in the past couple of months.

  • A Swedish company is using AI to measure emotions in news about Swedish politics

    It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.

  • Assessing emotional states and intensity in a text

    That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.

  • Why you should focus (and spend!) on content

    According to Mynewsdesk's report ‘State of Nordic PR’, content is one of the top priorities among Nordic companies: six out of ten PR and communications professionals say their businesses see content as an important cornerstone of their overall business strategy, and nearly 75% have an elaborate content strategy.

  • Mynewsdesk continues its award streak in G2s summer report

    Once again, the G2 users have spoken, resulting in Mynewsdesk being awarded an additional set of badges in G2s newly released summer report. Mynewsdesk will proudly add these new badges to the ones already earned earlier in the year.

  • Mynewsdesk wants to reshape PR and communications -by putting its people first.

    In a step towards fulfilling its aim of putting people first, Mynewsdesk has appointed Sandra Lindberg as Chief People Officer. Sandra, who started earlier this month, has extensive experience in building an inclusive and engaging culture, helping companies grow quickly without losing sight of their broader purpose.

  • Nordic PR Awards - these winners take it all…

    For the past decade, Mynewsdesk has organized Nordic PR Awards to highlight and celebrate great PR efforts among our customers. This year is no exception, and after careful deliberation, it’s finally time to announce the six winners of this year's Nordic PR Awards.

  • Meet jury member David Lilja: About the benefits of a journalistic background and his fascination for the power of smart PR.

    It's time to get to know the last member of our eminent jury. Let's give a round of applause for David Lilja! David has a background within journalism, but became fascinated by the power and effect of smart PR and decided to switch career paths. He has been working within the automotive industry for almost 10 years and is currently the PR and communications manager for Kia Sweden.

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