Mynewsdesk wants to reshape PR and communications -by putting its people first.

In a step towards fulfilling its aim of putting people first, Mynewsdesk has appointed Sandra Lindberg as Chief People Officer. Sandra, who started earlier this month, has extensive experience in building an inclusive and engaging culture, helping companies grow quickly without losing sight of their broader purpose.

As the newly appointed Chief People Officer, Sandra will be instrumental in making sure that Mynewsdesk continues to attract and retain key talent to help facilitate the company’s growth ambitions. Some of the main focus areas will be to initiate and maintain relevant partnerships as well as implement strong employee development programs.

“Our company foundation is based on our core values of innovation, individual empowerment, and unity. And by appointing Sandra as our new CPO we want to highlight that these values are as important to Mynewsdesk’s future success as our top line”, says Louise Barnekow, CEO at Mynewsdesk.

Companies looking to stay relevant longer-term need to connect their employees to the company mission by offering a welcoming, and rewarding place to work. Businesses that understand the potential of an empowered workforce will be better placed to respond to future challenges and demands.

“Good PR and communications are about creating genuine relationships based on trust. At Mynewsdesk we aim to provide the most innovative technology to facilitate human relations. When you think about it that way, it becomes clear why our employees mean everything to us,” says Sandra Lindberg.

As Chief People Officer, Sandra will join the management team at Mynewsdesk currently consisting of:

• Louise Barnekow, CEO
• Polly Hussain, Chief Commercial Officer
• Daniel Jonsson, Chief Data analysis and Strategy Officer
• Lotta Laurin, Chief Marketing Officer
• Mattias Nygren, Chief Financial Officer
• Sara Manding Holm, Chief Product Officer
• Daniel Wagnerius, Chief Technology Officer