Mynewsdesk launches PR Coverage Report: Make your PR efforts visible

The new product, PR Coverage Report, allows companies to analyze and share the impact of their public relations efforts in one convenient, easy-to-read report.

– Mynewsdesk already offers a great analyzing tool, providing users with data and insights for strategic decision making to improve their PR efforts, but we wanted to gather this information in an even better format: An easy-digestible report to share with important stakeholders. The PR Coverage Report is a really easy way of creating professional reports to share with the rest of your organization and prove the return of investments of your PR work, says Sara Manding Holm, Chief Product Officer at Mynewsdesk.

The new product, PR Coverage Report, is fully integrated in the Mynewsdesk platform, meaning you can save time and gather all the media coverage gained from your press releases and news automatically. Besides the number of media hits, the report will provide users with estimated reach, ad value and sentiment; whether the tone of your media coverage was positive, neutral or negative. These KPIs are gathered in an automatically created report, ready to share with colleagues and stakeholders.

Mynewsdesk’s customers are already finding the new product valuable:

– We appreciate the design of the PR Coverage Report, how easy it is to use, and most important of all: It is a great way of showing the value of our investments in PR and Mynewsdesk, says Anders Thorén, Head of Communications at Löfbergs and a long time user of the Mynewsdesk platform.

The launch of PR Coverage Report demonstrates Mynewsdesk's commitment to helping its customers measure their public relations efforts in a visually appealing way that supports strategic decision making for business growth. With this product, users can gain greater insight into their media coverage and prove that the efforts they put in truly makes a difference.