Mynewsdesk has teamed-up with Berghs School of Communication for PR Challenges - a project which aims to focus on exploring and improving communications and skills within the PR industry.
Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.
Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.
Ahead of our breakfast seminar, Confronting Charity's PR Challenges, we caught-up with Anil Ranchod, Stroke Association's Deputy Director of PR & Comms. Here's what Anil had to say about the state of charity PR and the challenges he and his team face...
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
Engagement doesn’t come by itself – you have to create it. Here's how...
Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.
Mynewsdesk invites you to Digital PR Bootcamp Live - a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts! 3rd November at Rocket, London.
Louise Barnekow, Schibsted's Head of Data & Product Development, will be joining Mynewsdesk in October 2016 as Chief Product Officer.
As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.
Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering
Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
Before you put your “out of office” on and bid a smug farewell to your colleagues for a week or two, now is a great time to reflect on the trends, highlights and events of 2016 so far...
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.
The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...
As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...
Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...
A picture is worth a thousand words. Here at Mynewsdesk we often encourage you, our customers, to make your stories come alive by using a lot of images. To further help you stay on top of your game, Mynewsdesk has now made it even easier for you to handle them. For the creation of those captivating stories, a faster, and more fluent Image Handling is now a reality!
