The future of communications: a video guide
Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.
Topics: Media, Communication
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What does it take to become a pioneer? Peter Ingman at #Futurecomms14
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.
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Social Innovation Programme launches in time for Christmas
Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.
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1 million euro international initiative supports small charities’ PR and content marketing
Up to one hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.
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How to underpin your PR on Youtube - Andrew Marcus I #FutureComms14
Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.
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Anatomy of a modern communicator #FutureComms14
As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.
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Why People Share Stories Online - Stephen Follows #FutureComms14
Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.
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#Futurecomms14: closing remarks by Deirdre Breakenridge
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.
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Are you sitting comfortably? A look at condescending brands' comms - Jon Morter #FutureComms14
Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples...
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Top of the PR pops: November Highlights
The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...
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When it comes to brand storytelling, do we want the truth or an attractive fiction?
So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.
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How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.
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Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.
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How to get influencers and keep them: the best tips from four experts
As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”
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How do you influence influencers? This is how other PR pros do it.
Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.
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Mynewsnight - The Influencer Economy | Alex Myers
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.
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Most tech brands fail to provide basic info for journalists
Findings from the world's leading tech brands and their use of online newsroom technology
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Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video
Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.
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Top of the PR pops: October highlights
Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...
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PR Horror Stories: Halloween Special
As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!
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