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Costa Coffee’s digital PR journey

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Costa Coffee’s digital PR journey

Adam Vincenzini spoke to us about how Costa Coffee is using Mynewsdesk to help evolve their digital communications.

Adam says Costa Coffee had a very traditional PR setup, and they were somewhat cynical about how digital communications could benefit them.

“Mynewsdesk enabled Costa to bridge the gap between the way they used to do things and the way they currently do things. It was a really important stepping stone to them maturing as a digitally active brand, and it has given them the confidence that these tools work.”

Adam explains that their newsroom helped drive traffic: “58% of traffic that goes to costa.co.uk is as a result of the content from Mynewsdesk.”

In the interview Adam also talks about how Costa Coffee is engaging bloggers and influencers.

Watch the interview:

(If you're unable to view the embedded video, click here to watch on YouTube)


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Adam Karseland

Adam Karseland

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

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