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9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.

Only 1 in 5 can explain Artificial Intelligence

Only 1 in 5 can explain Artificial Intelligence

Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.

Mynewsdesks's Digital PR Awards 2018

The 10th Digital PR Awards - nominations now open

For ten years, Mynewsdesk has been recognizing companies and organizations for their PR and communication work through the Digital PR Awards. In light of the 10th anniversary, the competition will be open to international participants in the Nordics. Submit your nomination today!

Management changes at Mynewsdesk AB

Management changes at Mynewsdesk AB

​Louise Barnekow, Mynewsdesk’s Chief Product Officer, has been appointed interim CEO of the company. Mattias Malmström, who has served as CEO since 2015, has decided to leave Mynewsdesk to pursue new career opportunities. The changes are effective as of today.

Mynewsdesk partners with EQS Group to offer investor relations services in the Nordics

Mynewsdesk partners with EQS Group to offer investor relations services in the Nordics

Mynewsdesk today announced it is partnering with the leading European investor relations specialist EQS Group, to launch a comprehensive range of IR services.
Today, Mynewsdesk serves over 5,000 brands to help tell their stories through its PR workflow platform. With the additional IR services provided by EQS Group, these customers will be able to go beyond PR communications and have a full ser

Edelman's Philip Trippenbach (left) speaks to an engaged audience alongside (left–right) Mynewsdesk's Garth Garland, Stroke Association's Anil Ranchod and CNBC's Cristy Garratt

Edelman, CNBC and Stroke Association share their insights on content creation

At a Mynewsdesk event for PR professionals last week, top speakers from Edelman, CNBC and Stroke Association gave their thoughts on how to create compelling content. Here we summarise some of the key points.
Starting the evening’s presentations was Edelman’s head of influencer Philip Trippenbach, who gave the audience an inside view of Edelman’s content creation processes as part of its integra

9 quick considerations to improve the health of your PR

9 quick considerations to improve the health of your PR

Man alive! So far we are having one HOT summer. And synonymous with the summertime is a raft of health-focused goods and activities… summer menus full of healthy salads and seasonal produce, outdoor exercise from running and cycling to team sports, and perhaps most importantly well-earned holidays to kick back and relax!
But while we may be taking care of ourselves, what about the health of our

Louise Barnekow, Chief Product Officer at Mynewsdesk.

Mynewsdesk enhances journalist reach by providing media database

By partnering with Agility PR Solutions, Mynewsdesk is now providing customers with a journalist database containing over 800,000 contacts from all over the world. The reason and goal behind the new partnership is simple: to provide communications professionals with enhanced distribution.

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

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